Skip to Content

About the Designer



Inspired by all things old and essential.

Jewels by Jacqueline began in 2009. Starting at the local Byron Bay markets, Jacqui's jewellery heralded a new sensibility in Byron style - an eclectic mix of industry meets coast. Muted tones and oxidized silver, striking angles juxtaposed with delicate chains and intricate detail inspired a younger generation that here was a look they could call their own. Jewels by Jacqueline has since built a cult following amongst the locals and holiday-makers alike and word is starting to spread, JBJ is now a sought after brand at select boutiques across the country.   

Jacqui McCoach, the owner/designer behind the brand, has a love of design that extends beyond aesthetics. Each piece is crafted with consideration to the way it will compliment the wearer. Jewels by Jacqueline is jewellery from the heart - for the heart.

JBJ jewellery is not made to appeal to those who need to identify themselves by status symbols or flashy accessories but designed to inspire people to know themselves by their own true quality and to choose jewellery that confirms that. Putting on jewellery becomes a ritual and reflection of love.

Designed not to fulfill a need but to enhance your inner light.

The aim behind Jewels by Jacqueline is to reflect back the joy and beauty within us all. This is achieved by creating from a place that is clear of trying to be something, or a certain style and just allowing the design to unfold.



Subscribe to the blogJewels by Jacqueline on FacebookJewels by Jacqueline on Instagrampinterest

Stay Connected


JBJ Instagram Love

Jewels by Jacqueline on Instagram